I wrote this letter to Whole Foods in May expressing my concern about importing bottled water from New Zealand.
Then I didn't hear from them and I wrote them again and cited an article in the New York Times about how some restaurants are refusing to serve imported bottled water because of the carbon footprint it leaves.
Whole Foods wrote me back recently and it was mostly gobbly gook about how the shoppers demand water from exotic locales. Yeah, well I think it'd be convenient if Whole Foods started carrying chemical cleaners so I didn't have to go to Target but I don't think they'll start selling Lysol products anytime soon. They also wrote about how shipping is the most efficient form of transporting goods across the world:
A great example of this difficulty came up in a discussion that our CEO,
John Mackey had with Michael Pollan, author of The Omnivore's Dilemma,
at UC Berkeley recently. As john pointed out in that discussion, the
majority of food shipped internationally is shipped by relatively energy
efficient ocean vessels. If you live in Berkeley, you may actually use
less fossil fuel and produce less carbon dioxide by buying rice from
Bangladesh than from certain parts of California, as ocean vessels emit
dramatically less carbon dioxide per pound of cargo than trucks.
Wow, that's great...IF you live in Berkeley. News flash, not everyone lives and eats in Berkeley.
The email also mentioned about how they promote local farming and they have a Local Producer Loan Program. Red herring, thanks.
Anyway this issue seems to be getting legs in the media lately. In a recent issue of Business week there was an article about carbon neutrality and importing water: How "Green" Is That Water?
Today, a reader emailed me this story from the San Diego Union-Tribune: Pour choice - Restaurants make money on it; consumers drink it up; but the environment has a tough time with bottled waters
Let me say that I am not totally against bottled water. Many of these articles cite statements saying that municipal water is heavily regulated and is just as good as bottled water. Here, in Dallas, the water tastes like ass. A couple of months ago I purchased refillable bottles and I get my water, for $0.39 per gallon, from Whole Foods. The water is filtered from a municipal source on the spot, I walk home with the bottles from the store. At work, I drink Ozarka bottled water, which is a bottled water that comes from a source in the region and doesn't travel far to get to me. I do my best to recycle the bottles, but will be putting more effort into that from now on. I used to buy sparkling Italian mineral water from Whole Foods as well but have since stopped and now purchase locally produced (it's just filtered water that's been carbonated) and canned club soda.
Think about what you eat and drink. Think about where it's made, what it's packaged in, how far it had to travel, and how many resources were used so it could get to you.